Sparkroom
About Sparkroom
Sparkroom is a marketing software which provides marketers with deep, granular performance insights to help them make data-based decisions on how best to optimize media spend using marketing automation and analytics, plus lead management, workflow management, monitoring tools, and more. Designed for marketers focused on digital campaigns, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance.
Sparkroom offers customizable packages designed to meet the needs of marketers, and provides great detail into the analysis of full conversion cycles, empowering marketers with the data to help make their campaigns as efficient and effective as possible. Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more.
Sparkroom helps users make strategic decisions by centralizing and simplifying campaign management operations with tools such as segmented buying, submission, routing and tracking, CSV-based media plans, custom posting and validation rules, and allocation setting. Sparkroom stores all campaign and lead data, serving as a transactional-level point of reference. Rule-based routing technology allows users to assign leads to sales reps automatically based on any data point, including zip codes, time of day, product or program. Users can check their most important KPIs quickly from the executive lead dashboard, as well as drill down into performance graphs.
Key benefits of Sparkroom
• Sparkroom centralizes marketing and lead data, enabling marketers to work more efficiently and boost ROI.
• Monitoring technology serves to alert users immediately when data capture or delivery is interrupted.
• Sparkroom offers a number of pre-built integrations including Google Analytics, Velocify, Twilio, Eloqua, and more. Users can also integrate with any system that supports the automated export and import of data via API.
• Save, export and automate the distribution of standard and custom reports and files (XLS, CSV, PDF).
• Sparkroom collects, translates and reformats data from multiple sources, giving users a holistic view of their campaigns.
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Reviews
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- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
Helps us track our leads!
Reviewed on 2018-05-17
Pros
The system is very detailed. It houses lots of data and can be customized to make any report you may need. Once you're in the system for a while it's pretty easy to use.
Cons
There can be some tracking issues sometimes. A lot of the processes are tedious sometimes. You have to adjust multiple areas to fix one feature. This can be frustrating if you haven't worked in the system before.
- Industry: E-Learning
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Great Functionality and Top Notch Customer Service
Reviewed on 2018-11-30
My company generates thousands of inquiries a month and Sparkroom does a fantastic job at handling...
My company generates thousands of inquiries a month and Sparkroom does a fantastic job at handling all incoming inquiries. Been using the software for almost three years and only once has there been a hiccup with the software, and it was resolved same day. My company also uses Sparkroom for a number of reports, most of which are automated and sent to stakeholder's emails. And Sparkroom always partners up with us if and when we need help generating the reports or if we have any issues. Not once has Sparkroom not had the time to help us, and the customer service is always great.
Pros
The software has a ton of functionality and a great customer service team. If and when we have any issues or questions, they are always answered within hours, with 100% satisfaction. This really helps the relationship feel much more like a partnership than anything else.
Cons
Software can be a little clunky to navigate at times. After using it for several years, it's not an issue unless there is something I haven't done for a while. Also makes getting new users up to speed a little difficult at times.
- Industry: Education Management
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Sparkroom user review
Reviewed on 2018-11-30
When we transitioned to sparkroom in 2012, it saved our business and streamlined tracking, costs,...
When we transitioned to sparkroom in 2012, it saved our business and streamlined tracking, costs, trending, and feedback loops to lead providers. It also enabled us to have a hierarchy of rules that were easily traceable to identify and leaks in lead delivery. the new funcatioality added over the years continues to be beneficial.
Pros
Sparkroom technical support is awesome. They make up for the shortcomings of the system. The degree of configuration is limited only to your imagination.
Cons
Slow downloads, limited search functionality, navigation of views.
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
- Customer Support Software
Very good software with excellent customer service.
Reviewed on 2017-09-18
Pros
Does exactly what it is supposed to do as a lead capturing program. And the customer service is excellent. If there are ever any problems or customization needed, our issues are addressed quickly and professionally. Our business wouldn't run efficiently without Sparkroom.
Cons
A little clunky to navigate when first starting out. But once you get a hang for where things are located, the logic makes sense.
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Love Sparkroom
Reviewed on 2019-07-18
Pros
Very friendly and easy to use. Just like Salesforce but tracks budget.
Cons
No cons at all with this software. Works wonderful
Response from Sparkroom
Thank you so much for your review. We work hard to ensure our platform is always helping our clients maximize results from their media spend and increase their conversions. Sparkroom integrates with Salesforce, in addition to many CRMs, in order to link media spend, impressions and clicks with conversion data. With integration opportunities to major media platforms, including, but not limited to, Google and Facebook, Sparkroom takes the guess work out of planning and positively impacts your ROI in real-time.
Sparkroom FAQs
Below are some frequently asked questions for Sparkroom.Q. What type of pricing plans does Sparkroom offer?
Sparkroom offers the following pricing plans:
- Starting from: US$1,000.00
- Free Trial: Not Available
Contact Sparkroom for pricing information.
Q. Who are the typical users of Sparkroom?
Sparkroom has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Sparkroom support?
Sparkroom supports the following languages:
English
Q. Does Sparkroom support mobile devices?
Sparkroom supports the following devices:
Q. What other apps does Sparkroom integrate with?
Sparkroom integrates with the following applications:
Adobe Campaign, Google Ads, Google Analytics 360, Invoca, LinkTrust, Neustar UltraDNS, Oracle Eloqua Marketing Automation, Talisma CRM, Velocify, Versium
Q. What level of support does Sparkroom offer?
Sparkroom offers the following support options:
Phone Support
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